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Site Build It Experts Express, Issue #001 -- Adding Valuable Features to Your Online Business
February 13, 2004

Hello, welcome to the monthly newsletter. 

As you may already know… My name is Judd Burdon and I work very closely with Ken Evoy  - I run the user/advisor program for and provide valuable information and suggestions to people looking to start with the SBI program. 

I created this newsletter as a little bonus for you whether or not you are already an SBI user. 

So, please feel free to send any thoughts or testimonials regarding this newsletter or SBI to I always appreciate feedback so I can make each and every newsletter edition better :-)

I want to start off by telling you that I am writing this newsletter in one of the most beautiful places I have ever been to in the world. It is a place with a population of about 13,000 people and only about 39 square miles big – It is called “Anguilla”. It is a beautiful island in the Caribbean with aqua blue water that is 85 degrees and some of the nicest people I have met in the world. I am staying at a villa that we rent here until April 31st/2004 – It should be a very interesting journey. 

Guess what the best thing about this is? I am still making money here with my four online businesses developed through the SBI system. I can literally work from anywhere in the world and earn a fantastic living without a boss. I fired him a long time ago :-)

You can go to to read how I did this all in ONE year.

So, now that I just told you where I am and how I am doing I would now like to provide you with some helpful information that I really feel that you should know about.  

Ken Evoy has announced a Valentines Special that will be ending tomorrow at midnight. You can presently take advantage of it at the SBI order for  

This months topics to discuss

 Google Adsense
FREE Yahoo message boards
Adding audio to your SBI web site

Google Adsense:
Google Adsense has been a wonderful addition to the online industry in allowing online businesses to market PPC (Pay Per Click) Advertisers and yet earn ANOTHER stream of income with their online business.  

I presently have Google Adsense on 2 of my SBI sites that are earning approximately $25 per day each and it took me a whole 20 minutes to set them up…… Yes, I earn $1500 per month for about 6 square inches of space on my homepage and this doesn’t even include what I sell or promote on the sites and there has been no decrease in overall site conversions and inquiries…. Wow!

I mean the truth is I could build 5 to 6 online businesses with SBI, market them to strictly earn Google Adsense income and earn a hefty 3 to 4 thousand dollars per month………BUT, the good news is that you can do this and MORE….. You can earn multiple streams of income with your SBI site selling or promoting your main site concept.  

I really recommend that you go to and read through Ken Evoy’s special article on Adsense and get signed up right away. 

FREE Yahoo message boards:

I was introduced to the Yahoo Groups Message board by Larry Pike (SBI Advisor and was very interested in learning more about it. I researched it and found that it would be a great addition to ANY SBI site. It is free and so easy to set up. You can actually set up a message group in a matter of minutes.

It is the easiest way for groups of people to communicate on the net.  

Things you can do on the Yahoo Message board: 

-         Discuss sports, health, current events, affiliate marketing, asphalt equipment :-).... and more.

-         Share photos & files, plan events, send an electronic letter.

-         And most Important…. Watch what your visitors have to say about your site and LEARN from it…… This is so important.

 Here are the instructions you need to follow to set up a free Yahoo Message Board. 

1)     Go to

2)     If you are new to Yahoo you will have to sign up free by clicking on the “Sign Up Now” link. If you are already a Yahoo member you can just log in.

3)     You will then be brought to a page that asks you to put your site in a category and all you have to do is follow up the instruction. 

It is really so easy to do and FREE! 

You can then put a link on your site that goes to your message group like I have done for my new group for right here below. 

Let’s get some posts up so that we can help each other do that much better online – please feel free to provide tips and information that you feel SBI users and PRE-users should know about. Let’s build a community that succeeds!

Adding audio to your SBI web site:
I have been using audio on my SBI sites for over 6 months now and have been finding tremendous results. I get great feedback all the time on the step by step audio presentation that I have up at Just a little secret - I didn’t write a script, and it only took me about half an hour to record the whole presentation….. But, you want to know something? It works and I make more conversions then without.  

The key is to be personal and audio is just another step to get closer to your visitors. So many sites on the net are so corporate looking and frankly this does NOT sell as well as a nice clean personal site with a few pictures of yourself and a little audio presentation. Be friendly with your visitors and Welcome them to your site rather then trying to hard sell them. You can sell them later once you have gained their confidence and trust.  

Remember…. Ken Evoy famous words of wisdom: 

“Site-Build-It is based upon the fundamental reality of the way people use the Web. To succeed online, you must start where they start...

CONTENT: People search for information, look for solutions -- they are not looking for you. Give them what they want by converting your knowledge into high-quality, in-demand CONTENT. 

TRAFFIC: Your theme-based topical content ranks high at the Search Engines, attracting free, targeted TRAFFIC... interested, open-to-you visitors.  

PRESELL: Develop trust and confidence ("PREsell") by OVER delivering relevant, original, high-value information to these motivated pre-customers. Then... and only then...  

Adding audio to your emails or to your web site is just another step closer to gaining that trust and confidence that will later get your warm targeted traffic to convert 

MONETIZE: MONETIZE your warm, willing-to-buy visitors in various ways. Sell hard goods, e-goods, your personal or professional services... or all three. Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder’s fees and other techniques.”  

I have added some recent new pages to I am sure you will find these pages to be absolutely uplifting and if you have a similar case study please email it to me at - I’ll be glad to post it on the site.

If you want to be successful online You can go to and give SBI a try risk free! 

My Very Best as Always and Happy Valentines Day! 

Judd Burdon

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