name's Jim Nelson. And... the internet isn't my first "business."
I've worked as a professional actor, director, and designer in theatres
across the country. For the past 20+ years, I've also been teaching
full time as a professor in the Theatre Department at Thomas
More College in Northern Kentucky.
began my first successful web site in November 2001. I
say "successful" since I had "played around"
a little before that, building some rather unfocused sites that
never got traffic. I had some affiliate links on them, but never
had a sale.
did teach myself a little HTML coding, so it wasn't a complete waste.
But I wanted to build a site that, first of all, people would
find helpful, and secondly (and maybe more importantly) one that
people could FIND. Honestly, building a business wasn't my driving
force in the beginning - I just wanted to "do it right."
spent some time and money on various ebooks, but nothing seemed
to have the whole answer.
don't remember where) I stumbled onto Site
Build It! It sounded almost too good to be true.
Create a site filled with good content, build traffic
to a theme based site, THEN, "pre-sell" by
giving personal recommendations about related products, and
finally.... Monetize. It sounded so simple, and
exactly what I was looking for.
got SBI! without even
knowing what my site would be about! And SBI!
even helped me with that. I started working through the steps in
the Action Guide. It hit me! Something I knew and
loved.... Juggling! I used the Brainstorming tool to
research juggling. It gave me a lot of related keywords, giving
me even more ideas for the site.
first goal was NOT to make money here, but to provide good
information that people were looking for. The Brainstorming
tool told me that there indeed WAS demand. But even more,
it told me some "profitable" related keywords
(based on demand and supply for each keyword.)
I certainly began thinking of ways to "monetize"
this, to bring in some income. But I started by focusing on
providing good content - Juggling instructions - types of
equipment to use.
it was something I knew, the writing was easy. I just put
it down in my own words. SBI!
had all the tools to make it easy to build into web pages. I
used the Analyze-It tool to optimize for the search
engines. And... I had the site basically "finished" in
I teach full time, I had a couple hours a day at most, to work
on the site. But I kept adding to it. And watched the traffic
three months into it, people were finding my site, so I
wanted to look for ways to possibly generate some income.
weren't any good affiliate programs, related to juggling.
But I remembered some juggling balls my mom had crocheted
about 25 years ago. I was still using them, so knew they
were a good quality product. I talked with my mom, and even
though she didn't have any idea what the internet was (She's 91
years old now) she said she would make some more.
began offering them for sale on the site! I was getting some
sales, so began looking for more juggling items to buy at
wholesale. The income went to purchasing more inventory, and we
now carry over 100 items from 4 different countries. We
have sent orders all over the world, including South America,
Europe, Canada, Russia, China, Japan.
of course, I keep adding to the site. When the Newsletter
function was added to SBI, I began building a subscriber list
- now over 1500 subscribers.
possibilities seem endless...
with SBI!, they really are.
A year ago, I thought I would build another site about another
of my loves - parrots. (We have 4 parrots now.) That's
providing another source of income already. ParrotsNow.com.
the ideas keep coming. When I can find time, while running my other
businesses, I know that SBI! is
there for me to build yet another site.
One step at a time! It's all based on the same thing.
Start with the right approach -
Start the site with good, valuable, "what people
want" CONTENT, then.....
Build TRAFFIC to the site using SBI's tools, build up
trust, a relationship. Use the newsletter to build a
"following." Continue to offer valuable
information - after all that's what most people use the net
for. Then (not before).....
Offer true, honest endorsements of products that are
related to your theme. You've build a trust by having great
content. Now, offer your HONEST opinion. PRE-SELL.
You don't need to offer EVERYthing. Be honest.
...and only then... MONETIZE. And that's the easy
part, IF you've done the first three steps. SBI!
helps all along the way, especially with the first three,
most important, steps!
simply followed what SBI! gave me...
and it's turned into a great second income. I had joked when I
that I could soon retire. Well, it's no longer a joke. Although
I won't retire for a while - because I don't want to stop
teaching. But... now it's MY choice!
has done an article about the successes of JuggleNow. To
see more of my "case
study," click here. And for an update,
click here. And then, for the latest update,
click here Enjoy... and I hope it inspires you!
if I can help answer any questions about Site
Build It! just email me at
jim [at] sitesell [dot] com.
to start on your own traffic producing web site,
Site Build It!