My name is Judd Burdon. I am 24
years old. I own 4 online businesses and thanks to Site Build It! my
life has changed dramatically for the better over the last 12
months. I put my "Before" and "After" photos up for fun, but they
really do tell the whole story.
A year ago, I was working long hours
and not making much money. I was highly stressed and always under
financial pressure. I ran a seasonal asphalt paving business, which
meant that I was effectively out of work during the freezing cold
winter months up in Montreal, Canada.
Compare that picture to the past few
months. My family and I have just spent the last 3 months living in
Florida and running my online businesses from there. We are now over
on the island of Anguilla at our family home, in the British West
Indies (Caribbean) for the next three months and I will continue to
run my businesses from there.
Here's My Story - And
How I Did It
First, let me give you a little
background. I finished junior college and decided not to go on to
university. I just didn't like school and never really did that
I've always been a pretty good "people
person" and I was a natural salesman. I started working for an
asphalt company as a commissioned sales representative and it didn't
take me too long to "see" that there was good money in paving and
So, rather than work for someone else,
I asked my dad for some backing and started my own business - I was
17 years old at the time.
I had an old diesel Volks Jetta with a
trailer. I used it to pull around my equipment. I got started and I
stuck with it. Over a period of three years, my partner and I grew
the business to the point where we had over 4 rigs and a crew of 14
men working for us. I was committed and dedicated to the task at
hand and did my very best.
I'm not afraid to work hard. And during
the next few years, I was indeed working my butt off, had a bunch of
employees and sales people and equipment and was growing the
business. But I didn't seem to be lining my pockets proportionate to
the level of effort that I was putting in on an annual basis. And
winters killed us.
On top of all of this, Christina (my
wife) and I had started our family and I was the sole breadwinner in
the family. There was a lot of pressure on me at this time in my
life because I was unsure of what my future held. I was unsure if I
could succeed and do as well as I really wanted to, since at that
point, I only knew the paving industry. I had worked my way into a
desperate corner, working to support others, barely getting by - and
no real prospects for things to get any better.
The Asphalt Man Meets
I finally sat down with my dad and
asked him for some personal advice. It didn't take him long to
figure out that I was spinning my wheels and that the problem was
that I didn't have the right structure and business model in place
to drive bottom line profit results. Simply put, I was a great
employer - making lots of work for lots of folks - but not making
enough money for myself, which at the end of the day was important
for my family and me.
It didn't take me too long to realize
that he was right and that I had to make a change or be stuck in
"hard work - low profit results"... endlessly.
Dad suggested that I meet with a close
friend of his - Dr. Ken Evoy, who had created a web site building
and marketing "operating system" called "Site Build It!". I didn't
have a clue about any of this stuff, not a clue. I checked e-mail
from time to time but never in my wildest dreams would I think that
I could or would ever build an online business - and what was I
going to build it on?... I really had no clue.
It didn't take a rocket scientist to
figure out that Ken Evoy was special after reading just SOME of his
material. "Dr. Ken" (that's what my Dad calls him) is a medical
doctor, an inventor, and a very smart businessman. Clearly, this guy
was worth listening to. He was very open and kind to me and he
offered me the opportunity to try his Site Build It! program and
build out the first site of my life - I still had no clue what it
was going to be on.
You likely will never meet Dr. Ken,
except through his writings. So let me tell you the reason his words
ring so true - he means every word. He really cares about people. As
he talked to me, I felt his passion. I understood that the world
was changing, and that I was being left behind. Dr. Ken was also
quite stern, no-BS - he told me that he just didn't have the time
anymore to do 1-on-1 tutoring and that I should not need it - the
deal was that if I brought my Brain And Motivation (he calls
it BAM), SBI! would more than keep up its end of the
That was it! My father agreed to get me
a new computer, desk and chair - and I decided to take the leap from
being "asphalt man" to become "online man." I sold my 50% interest
in our asphalt business to my partner and used the proceeds to
bankroll our living costs over the next few months. I still had no
clue if the Internet could ever provide me with an income that would
allow me to have the future which I always dreamed of
As I said, I'm not afraid to work. I
committed to Site Build It! with the same determination. Others were
clearly making it work for them, so I would too. Of course, I still
didn't have a clue how the heck I was going to do it.
I dug into the SBI! Action Guide that
came as part of the SBI! purchase. It was written in a very down to
earth manner that even I could understand. It was prepared in a step
by step manner which made it very easy to follow. Don't get me
wrong, it wasn't "easy" - to the contrary - this was going to take
some work, but the good news is I understood it all and each step
Things were explained in a very simple,
logical manner... It was almost as though Dr. Ken was there to guide
me in person. (While I was very lucky that my Dad is a friend of Dr.
Evoy's, don't think that he spent personal time tutoring me - I
think only Nori, his daughter, gets that luxury! No, I learned from
him the same way everyone else does... through the Action Guide and
Well, I decided that I had better focus
on something I knew, and I sure knew lots about the asphalt business
and rather than bore you with all kinds of background on this, just
go to asphaltkingdom.com. Take a look around the site
and you'll get a feel for what I was able to achieve. This was my
first site EVER. I did not know a thing about html and did not know
anything about creating a web site that would work - I didn't even
know how to register a domain name and SBI! even did that for me --
I just had to click a button.
As I started developing the site and
once I got a fairly good first draft put together, I asked Dr. Ken
for his input and suggestions. I guess Dr. Ken was impressed with
the work because he had some encouraging words and good feedback,
that spurred me on. He was never there in person for more than 30
minutes (managing SiteSell eats up all his time and allows him to
help thousands at a time) and even then he always recommended that I
go back to the Action Guide to find my answers and advice... which I
(And that is the most important advice
I can give to anyone who starts SBI!. Just leave yourself in the
hands of the Action Guide. Follow it to the letter. It will all
make sense. And most important... it works!)
It took me about three weeks to get the
site into a reasonable state. The more I read the SBI! program
instructions, the more I "got it" and began to develop the site's
"monetization" elements - i.e. how I could make money from my site.
Here's a short list of a number of these key monetization
I sell an asphalt maintenance
business right in a box. It includes everything to start a
successful asphalt business turnkey for a very minimal
I sell asphalt maintenance equipment
I sell asphalt sealing
I do not sell heavy asphalt equipment
from the site but decided I would NOT prevent myself from earning
another stream of income. So I joined a heavy asphalt equipment
affiliate program and link my site to theirs. Extra
I will find a local asphalt driveway
repair specialist in your local area that will seal your driveway
with the right products... Yes, I earn income off this as well...
They pay me 20% commission on the price of the seal
After about three months of my site
being up and running, I started getting traffic and inquiries.
People were actually coming to my asphalt site and asking
questions. It's such a queer, amazing feeling, I can't
really describe it.
I mean - I knew it was supposed to
work. But I was still amazed. Dr. Ken told me that, even though he
built SBI!, when Nori started getting traffic to her
anguilla-beaches.com site (she's 14 years old and makes over $1000
per month from the site, even though she only adds one page per
week!), he had that same curious "unreal" feeling. And he's the
president of the company!
Anyway, this was working! Real
people actually visited my site from the search engines, just like
Dr. Ken told me would happen all the way through the Action Guide.
And some of them started to convert into income. I was hooked. Once
you see the traffic start - real people who want the information you
provide - it's just a matter of doing more and more of the same.
It's really simple once you know how. Build more and more traffic.
"PREsell" by giving people information they want, and THEN
monetize (how you are going to make money off your site).
The U.S. Army Contacts
The Online Man
I woke up
one morning on the 3rd month of my site being up and running to find
a question from the U.S. Armed Forces in Bishkek Kyrekistan. They
wanted to get a quote on some asphalt maintenance equipment that was
displayed on my asphaltkingdom.com site. So, here I am with the
U.S. Armed Forces inquiring about my business from overseas - about
my very own web site that I had no clue how to build or even start 3
I was able to reach the global market 24X7,
rather than just the local market for my paving company that I was
used to reaching in the past. I had left the manual-labor era and
had become what Dr. Ken calls a digital worker... a knowledge
worker who can reach the globe by using his brain.
And here's another amazing thing. Like
I said, I'm not a tech guy. I'm not even a "Net marketer." I'm a
business person. So I don't want to worry about being up to date in
Net marketing stuff. I just want to grow my business.
Well, next thing you know the SBI!
e-zine, Site Build It! Xpress, is telling me all about Google
AdSense. Their SBIX takes all the stuff from all kinds of cutting
edge gurus and newsletters and boils it down to the small amount of
important, practical information that I need for my online business.
They literally save me hundreds of hours. I wouldn't do all that
other reading anyway - I don't have time.
Anyway, SiteSell was one of the first
to write about Google AdSense - they even have a site all about it.
So here I am, an asphalt guy, applying to be a Google partner. Ha!
Well, surprise! I was accepted as a Google
advertising partner immediately, and I now make over $200 per month
from them. That may not sound like a lot, but it's from only one
site (I now have four) and I do absolutely no extra work for
Actually, I have not touched the
asphaltkingdom site for months. But as I write this, another
customer is driving from Ontario to pick up $9,000 worth of
equipment. I will earn a 10% commission on it. All I did was create
a web site -- I'm in Anguilla as I write this. I've earned over
$8,000 in commissions despite not touching that site in
I met with a gentleman named Alan Lofft
on my 4th month into my online adventure. Alan works with the folks
at Axiom Audio (axiomaudio.com), a high-end speaker manufacturer
that wanted to start selling direct-to-consumer via the Web. They
wanted to build a web site that would drive targeted traffic to
their main site. So I chatted to them about Site Build It! and the
way it worked. They were very impressed and asked if I would like
the opportunity to build a site for them.
I agreed, as I had the time on my
hands.... Asphaltkingdom.com was running on its own and I had plenty
of time to work on another project. So, I began my 2nd site on a
completely different topic. I worked through the SBI! process the
same way I did with my first site and actually re-read the Action
Guide for the second time. Mr. Lofft provided me with content, since
I'm not an expert here -- I simply entered it "the SBI! way." To
make a long story short - audiolofftreport.com generates over 100 targeted
visitors per day to axiomaudio.com to complete the sales.
Once again it was happening - targeted traffic turned to sales - and
SBI! showed me how to do this step by step.
I Start Working At
I now had 2 sites under my belt and I
was only 5 months into my online adventure. At about this time, Dr.
Ken offered me the opportunity to respond to SBI! customer inquiry
e-mails and phone calls. I think he saw that I was someone who could
use/read his system and make it work. And he knew I loved talking to
people. But he also told me that this was not about "selling" -- my
job is to, as Dr. Ken says, merely match what people need with what
SBI! offers. And if there is no fit, then I send them to a product
that fits what they do need. Dr. Ken is obsessed with customer
I answer peoples questions from all
over the world and give people the best advice I can. I love doing
this, and I am pretty good at it. I now run the SBI! advisor group
at Sitesell for Dr. Ken. We now have a team of 5 expert advisors
that work with me. We have had wonderful feedback on this advisor
program, and I think it's exactly because we don't sell. We
I actually built an advisor site at
this time to help answer people's questions and walk them through
the step by step process of setting up an SBI! site. The site is
The Network Marketing
On my 7th month into my online
adventure, Dr. Ken was contacted by a top performer in an online
network marketing company that was built into a $100million+ dollar
company all based on Tea Tree Oil. Dr. Ken asked me if I was
interested in building out a site case study that could be used as
an example of how SBI! could be applied to network marketing
companies so that they could empower their representatives and drive
sales for their company. Dr. Ken's concept is unique. Actually, it's
more than that. It's revolutionary - you can read more about it at
I have already found that when Dr. Ken
"suggests" something, it's a good idea to listen closely because
there is often "more than meets the eye." I knew that this would be
a test for me. He wanted to see what I was capable of.
I accepted the challenge, but to be
honest I really didn't want to do it. I didn't know the network
marketing industry and I really had no clue what the site should be
about in order to create targeted traffic that would turn to leads
for a company based on tea tree oil products. But it was more than
that. How was I going to build out a site that was going to prove to
the network marketing world that SBI! was the breakthrough online
operating system that would empower their representatives to drive
targeted traffic that would turn into sales? That old clueless
feeling was starting again.
The only thing I had going for me was
that we did use and like several tea tree based products. But it's
not like I was passionate about it, or knew much about it. It was
just the kind of stuff that I might say to a friend, "You know Bob,
I put some XYZ on that and the itch stopped." That's about it. I
mean.. I could (and would) talk to you about SBI! all day long...
but not tea tree oil products. It's like talking about my favorite
But off I went, anyway. I proceeded to
work through the SBI! step by step process, as usual. One of the
first steps is to use the SBI! Manager. This tool helps you
brainstorm and research particular topics to find the most
profitable keywords in regards to themes you are considering. It's
great for finding the most profitable theme possible, and for going
one step better - to fine-tune your approach to a theme so that you
can make the absolutely most profits. What I find exciting is that
you do all this all before you register your domain name, or even
type in the first word on your site!
Dr. Ken says there are
three ways to fail as an entrepreneur. Here's how he puts
"1) FIRE... Ready-Aim -- people who start
without proper prepartion, just jump in and go.
-- people who prepare forever, but never get started
FIRE-FIRE-FIRE-FIRE-FIRE-FIRE-FIRE-etc. -- people with too many
ideas, who don't focus on the single best opportunity and start
Believe me... the Manager keeps you on the straight
and narrow. It asked me to type in the keyword that best related to
my site's theme. So, I typed in "Tea Tree Oil." The SBI Manager came
back to me with great results that proved to be profitable in
regards to traffic. How did I know they would be profitable? The
demand was higher then the supply numbers - many more people
searched for information related to tea tree oil than there were
sites that provided that information.
So, because of these
results, there was no doubt in my mind that if I followed the SBI!
system each step of the way I could prove the case study. I built
the web pages based on the keywords that I found.
But it wasn't as happy a time as doing
the sites I loved. Dr. Ken was right again. Do a site on something
you love. As he says, work becomes play when you do that. I suppose
others can do research and learn about a subject and create sites
about things they don't care about. But for most people, it's best
to enjoy your topic more than I did for this site.
Built The Site... Then
Ignored It Off and On
Anyway, I built a site. It only got to about 22 pages
or so. As I built the first draft of the site, I got more and more
occupied with the advisor program that I was now running at SBI. I
just didn't have the ongoing time to spend maintaining it and doing
the ongoing things to grow it and develop it further. As a result,
my attention to this site was a bit spotty.
The site didn't start delivering
traffic as quickly as the others, not sure why. And the SBI! Advisor
program was growing -- folks love being able to call or e-mail
questions to real SBI! users. And we love talking about SBI!. By the
way, do you have a question? That's what the advisors are here for.
Call 1-888-987-3669, 8AM-11PM (EST) 7 days/week Or
click here anytime to e-mail your question.
result, Dr. Ken and I just kind of lost track of my experience with
network marketing. I wasn't keeping notes for the case study like I
should have. There is an awful lot happening around here, I can tell
you! And I'm a lot more enthusiastic talking about SBI! than about
tea tree oil products - don't get me wrong, I like and do use those
products. And I'm sure there are people who'd love to talk all day
long about tea tree oil. That's what makes the world go round, as
though, about 3 months after putting together that quickie tea tree
oil site, I thought I should evaluate it more closely. So I logged
in to check out where it was at.
To my amazement, I found
that the site was getting 75 visitors per day on average. To
date, it had received 50 form entries of people who wanted to learn
more about tea tree oil and how it could be applied to them. And I
already had 85 newsletter subscribers!
This closer look at my site stunned me.
All this happened without ongoing maintenance and efforts. Imagine
how well it would be doing if a serious network marketer had been
building just one page per day during those months!
I got thinking about my case study
project that I promised Dr. Ken I would do. It seems to me that in
the network marketing business, like Amway or Melaleuca, you need to
meet and present to people to generate new customers and
distributors. That kind of thing is really not for most people,
since you really need to be outgoing. You need to be comfortable
with public speaking and striking up conversations with strangers.
Not many people can do that.
But anyone can do what I had
just done... heck, I didn't even know I was doing it! My
"on-and-off-ignored" teatreewonders.com case study site was now doing
the "heavy lifting" part of the job for me. I was now presenting to
75 people per day - and I didn't even have to be there!
you imagine a network marketer who would be able to present to 75
people every day. Even better, these people approached me,
not the other way around. And even better again, once you can build
to 75, you can double-triple-quadruple those numbers simply by doing
more and more of the same with SBI!.
Dr. Ken Was Right
And I didn't do
anything differently, except for the final step, monetization. To
summarize how I do it...
1) I built a Theme-Based
Content Site about a theme that is related to part or all of a
product line of a network marketing company.
attracts targeted visitors, people who want my information. (SBI!
handles all the Search Engine stuff for you, as you build your
3) Visitors gain trust and confidence in me as I
deliver the content they want (Dr. Ken calls this
4) Then, and only then, comes
monetization. How you monetize depends on how you want to convert
your traffic into income (sell a service, Google ads, affiliate
income, sell hard goods or e-goods, etc., etc.). For example, the
first thing I did when I saw this traffic was copy-and-paste a small
bit of code so I could start earning some immediate income through
Google ads (I'm no dummy!).
That was a no-brainer.
If I was selling hard goods, I'd
copy-and-paste a shopping cart into my site. If was selling a
service, I'd use a form for folks to contact me for a quote (and my
e-zine would be very important to continue PREselling people until
they were comfortable enough to contact me).
But Dr. Ken had,
way back when (when we first talked about my case study experiment),
a radical concept for network marketing monetization. What everyone
does now is so sad... they either pay tons for poor quality leads
(mostly from scammy operators), or they use a replicated site that
their company provides (which will never be found because the search
engines ignore replications), or so many other ways that are not
No matter what, it's wrong.
the SBI! approach for network marketing...
1) It's a
mistake to talk about company and product on the site. It's too
soon. People are not looking for your company or you. They seek
information. Give it to them. Don't even provide links to your
corporate parent site, or to your replicated site or replicated
store, etc., etc., etc. Just get folks to contact you! That's the
most important goal and that's how you will be successful. It's a
process, not a slam-dunk.
2) Here's an important point
about not talking about product or business on your content site. I
learned a bit about network marketing. It is really just another way
to distribute product. But it has a bad reputation because a lot of
scam artists misuse its potential and that is why government has so
many regulations and even more if your products are health-related.
But since I don't talk about a company or its products, there's no
problem at all. It's impossible for me to break government or
corporate regulations, since I don't talk about network marketing,
exact names of products, or even the company I
3) Warm leads will call
you. Network marketers do not have to cold-call and chase after
people all day long. I can't get over the fact that I'm doing what
network marketers dream of doing... presenting to a "room" full of
people day after day. And those people want to be
4) My e-zine gives me a chance
to talk to these same people over and over. That's important for
building trust and confidence. I can also pass along good
information for customers and my down line (that's if I had the time
to do this, of course!).
What's the bottom line? People are
doing network marketing all wrong on the Net. Sure enough... SBI!
had found a complete new approach, and I had proved (despite a lack
of initial enthusiasm to start, only 22 pages, and a certain degree
of neglect afterwards) that this approach is the way to do
network marketing online.
My only problem is that I don't have
time to manage this business. Anyone out there want to grow this
with me (Melaleuca person, preferably -- they are a well-run company
with good products)? If a Melaleuca distributor was to follow-up
with the people who are coming to my site, he or she would do great.
And that is the point...
Every Kind Of SBI!
Site Has Its Own Monetization Methods
For network marketing, it's all about patience. It's
a mistake to sell too soon. It's even a mistake to send them to your
store or to your head company's web site, as I said
Instead, create a site about something you love and
then figure out the best way to turn those PREsold visitors into
income. In the case of network marketing, what you want first is
that people visit your site and contact you. After that, your
offline training takes over and you sell some products and build a
team under you.
The simple fact is that SBI! is the
secret weapon in any business and I sure do believe in it as I have
experienced it first hand, with four different sites (me, the
"asphalt man"!). It can be used by network marketers, infopreneurs,
product sellers, affiliate marketers, those who have a service to
sell, or by local business to increase the effectiveness of their
sales by a long shot. Want to see how your business fits with SBI!? See
this site - find.sitesell.com.
After doing four sites and talking to
hundreds of people, I know that SBI! is perfect for most small
businesses. Actually, it's the best. Look at me. I have gone from
asphalt man, stuck in an old world business with no future, to
"digital man" whose life knows no limits.
I know that I can work from whatever
location in the world and achieve my dreams and goals online. I
started in cold Canada and am now at my home in the Caribbean,
finishing this story with the sound of waves and the warm tropical
breeze flowing in through the window.
I'd thank Dr. Ken and Site Build It!,
except for one thing. He'd say the same thing he tells
"Not everyone succeeds at
SBI!, just the folks who want to. SBI! is just the tool, Judd. You
swung that e-hammer and built your life. Thank yourself for having
the courage to go out and do it. You deserve that pat on the
Well... thanks anyway, Dr. Ken.
I know that I did it... but I could not have done it