Site Sell Experts
Golden Nugget Newsletter
Volume #7 | 05/09/2004


Welcome to the monthly newsletter.

My name is Judd Burdon - I head up the Site Build It expert advisor program for Dr. Ken Evoy, the founder and President of In my role I speak with hundreds of folks each month who are looking for ways to use SBI  to drive traffic to their websites to help make their online and offline businesses a success.

I have also built 4 successful online businesses with SBI. You can take a look at them at:
(Partnered with Alan Lofft)

The monthly newsletter is a FREE service that I developed to share my SBI development techniques and learning with you -- regardless of whether or not you are already an SBI owner/ user. My belief is that the more help I can offer you -- the greater your degree of success will be -- and your success will in turn encourage you to refer people to me -- A true Win - Win!

So with this in mind I would ask you to share any of your thoughts, suggestions, and SBI experiences with me at I always appreciate feedback as I am interested in making each and every newsletter edition as helpful and meaningful as possible :-)

I ALSO invite you to join in on the "sitesellexperts story" program. This allows you to create a page about yourself and how SBI has helped you with your online business -- The page that you create will be posted directly on the page just like the others that are already there.

Here are a couple of examples of the stories I am referring to....

Please send your story to :-)

This Months Topics to Discuss

  1. Community Growth and Amazing Feedback ->Section #1
  2. CTPM Reminder ;-) -> Section #2
  3. Tele-Seminar September 7th/2004 (I am being interviewed) -> Section #3 
  4. "KickStart Keyword Tools" program has been a big hit! -> Section #4
  5. Need professional web master services? -> Section #5

Community Growth and Amazing Feedback

Section #1

When I decided to create our SiteSellExperts online community forum and message boards, I could never have predicated the tremendous response! My dream was to create a place where we could interact and share our experiences and contribute to each other. The truth is that our community forum has far exceeded my expectations and has become a tremendous asset for all of us as a learning center. 

Our  SSE community forum allows us to share ideas, concepts, questions and answers, feedback, information on upcoming and past events. I invite you to visit our 'boards' and become an active part of our SSE community.

P.S. If you are looking at starting your own online community like please go to: 

Here is what some Community Members have to say about!

Jul 18 2004, 09:56 AM

Judd I love this forum!! I have used this forum before and its a great tool. For one thing I can check for new posts from any computer verses checking my other emails for the yahoo posts. I had no problem getting registered and I look forward to checking this daily. Thank you for doing this!

Also I have a new flagship website for a wireless business I am starting with my knowledge I have gained from sitesell. My new flagship corporate website is for wireless, internet, everything. I am also taking over 5 wireless retail locations in my state this week. I personally want to thank sitesell for the knowledge and the confidence to power my businesses using sitesell. I have been literally unemployed for the last 6 months and I was continually getting frustrated trying to find a job. I'd put in tons of resumes and get very few reply's and the interviews I get they would always pick the most qualified candidate. Not me!! I am now no longer employable and I don't wish to be employable to anybody else.

Thanks Judd!

Michael Broderick  

Hi Michael, and thanks for your kind words (I know you'll be reading this newsletter so I thought I'd write my response to you here for everyone to see) The work you've done on just blows me away. I've seen my share of good SBI sites and had the pleasure of working and helping SBI clients who have applied the proven elements of the SBI process and system - but you've outdone yourself -- Congratulations!  You really are the perfect example of what someone can achieve when they follow the simple rules of the SBI process and system. Sure it's hard work -- sure it takes dedication -- but you know what -- it can be done - you did it! -- and you've inspired me to create a new section in my newsletter and in our SSE community forum. I'm going to create our own 'Wall of Honor' where we are going to post examples of those who 'GET IT' and 'HAVE DONE IT' so that there examples can provide inspiration to those who are just starting or those who are having a difficult time. Michael, thanks for being the inspiration for me to get this put in place for next month!

Jul 18 2004, 02:30 PM

Hi Everyone,

First, I would like to thank Judd for getting the service together. It has been a big help to me getting my site up and running. Having absolutely no experience in the internet I have been able to set up a site that is getting some traffic even before I have advertised. The SE have listed most of my pages with many of them in the top 10 even with a couple of 1's. Not bad for a person that is new.

My name is Lois Taylor from the West Coast of Florida and my site is

I would like to thank all of you that have helped me. For anyone that is new, you are fortunate enough to find a group that is very helpful. Good luck in all your endeavors everyone.


Need I say anymore! :-)

Lois, you are outstanding as well!

You understand the core value of working together rather then against each other. That is the key in any business. There will be times where you won't understand something or you will feel overwhelmed and that is ok. You can always count on the community because we are ALL in the exact same boat as you and will do our best to pass on our learnings. My parents always told me "Judd, if you give a little you will get a little" and that is what I now teach my 5 year old son named Justin. He sure is growing up fast!

Neat little story to share with you below.....

Justin just started pre-kindergarden (boy oh boy :-) and let me tell you that it is absolutely amazing to see how a 5 year old catches on to certain things, they are like sponges. He asked me the following: "Dad, how come you work at home all the time and other of my friends Daddy's and Mommy's have to drive to work everyday?" I smiled and said "Because, that's what the Mommy's and Daddy's chose for themselves."

Life is all about choices folks. It's really up to you. You make choices that affect your well being whether it is eating healthy, exercising or being financial free from the comfort of your own home. I made my choice two years ago when I decided to leave the asphalt paving business and start online. I have reached the $20,000 per month level now and guess what? If I can do it, you can do it. It's all up to you.  

I really want to share one more email that I received from a gentleman name Mark Hansen. He called the SBI advisor line to find out if SBI was right for him. I answered the phone and chatted with Mark for a while explaining how SBI can work for him. He was a complete newbie and had NO web building experience in the past. Now take a look at what he has to say.......

I really wanted to share a recent email that I received from Mark Hansen. I spoke to Mark before he bought SBI and he was what you call a "COMPLETE newbie"....

Just read what he has to say now ;-)

>> Dear fellow SBIers,

I am writing this message so as to give those of you who read this a shot of encouragement. I know I have searched through many newsletters from SBI and talked with Judd so I could have hope for success.

At different times I have searched on the internet to look for something I could do to make a living. Most of what is out there are just plain scams - or not helpful information. Last January I lost my job and once again started to look on the internet for some answers. After searching for a few months (and quite frankly I prayed a lot), I came across the SBI site. As I read the info about 51% of SBI sites are in the top 6% in the net, I felt a hope within. Ken's message came across to me as honest and sincere. I called Judd Burdon about a couple of questions, and then decided to have faith and jump in.

HERE IS THE KEY POINT OF MY SUCCESS!! - I chose to just BELIEVE IN THE "ACTION GUIDE"!!! I had zero experience with html code or making internet sites. I decide from the beginning that if others could do it - SO COULD I. This is not a solicited endorsement. I simply wanted to give you all out there hope for success. As of 9-2-04, my site is #1 on Yahoo!, Altavista, and Fast. It has yet to be spidered by Google, but I feel very confident it will do well there also. I finished my site around the middle of July and was quite anxious for it to have success. I waited and worried how it would do. I just needed to have faith that because I followed the action guide very exactly, it would in time do well. I also followed "analyze it" very exactly for each page as I built my site. Why? Because I didn't know any better not to. My wife makes wonderful bread in our home. She does it every time because she has a proven recipe. Not surprisingly - every time she makes  the bread it comes out wonderful.

I plan to make more SBI sites in the future - and not surprisingly, I will simply follow exactly the same proven recipe each time as I have now. Why? because I don't know how to do it any better ;-) - so once again I'll trust SBI's action guide.

I truly wish the best for all of you who may read this - and thanks to Ken and Judd for their help.

Best Wishes,

Mark Hansen

Amazing Mark!

I wish everyone could understand this. The ones who do run with SBI, like you have - will absolutely succeed! For people who don't, they just go back to their everyday 9 to 5 or continue making other people rich, and that may be what they want to do and that's ok. It's all a choice.

Mark, if we can do it, I know everyone has a good shot ;-)

Thanks for your email Mark - I know things will continue to get better for you month after month!

If anyone has a story like this that they want to share with the community please let me know. Send it to

I mention the following in EVERY newsletter
Because it is
SO IMPORTANT to follow!
Content -> Traffic -> Pre-sell -> Monetize = Success!

Section #2


Remember -- People are not looking for you -- they search for information, and for solutions to their needs --  Give them what they want by converting your knowledge into high-quality, in-demand CONTENT. 

Build your pages based upon profitable keywords in regards to traffic. 99% of people fail online because they build their site based upon something they THINK will work -- wrong answer! -- SBI allows you to brainstorm your theme/site concept to come up with the PERFECT set of keywords that you will build your content based upon.  


You will build content filled pages based upon the keywords that the SBI Manager helps you find -- remember, make sure that you are using high demand and low supply keywords. When you are done building the page you will click on the SBI Analyze It! button to be sure that the page is fully optimized and that it ranks high at the Search Engines. It will tell you exactly what changes to make to the page and where to include the keyword.

It will tell you if your keywords are listed enough throughout the page and if they are not it will tell you the number of more times that they need to be added... In the scenario that your keywords are listed too much throughout the page, it will tell you the number of times that the keywords need to be removed so that your page does not look spammish or intrusive to the search engines. Incredible and easy optimization in just minutes :-)


Remember - it's all about the Buying process --  you develop trust and confidence ("PREsell") by OVER delivering relevant, original, high-value information/content to these motivated pre-customers. *Adding audio to your emails or to your web site is just another step closer to gaining that trust and confidence that will later get your warm targeted traffic to convert PRESELL -->


MONETIZE your warm, willing-to-buy visitors in various ways. Sell hard goods, e-goods, your personal or professional services... or all three. Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder’s fees and other techniques.” BUT ONLY do this once the visitors are Pre-sold.

A great example of preselling is my You will notice that the site is informational based and nowhere do I try to hard sell any of my visitors. Instead I provide high value content related to what the person searched for and then I allow them to contact me by phone or through the "Contact Judd Burdon" form at the bottom of every single page. This allows people to have a NO PRESSURE type feeling. There are NO "buy now" buttons on the site (I already tried that and the results were not as good as present ;-). 

Tele-Seminar September 7th/2004

Section #3

I met a really nice guy last year on the SBI advisor line. He called in and had a few questions before buying SBI (As you know I run the advisor/user line at SBI). I did my absolute best to answer his questions and provide him with valuable advice so he could get off to a rolling start. His name is Dave Dutton. He is our most active community poster at - by far - and really does his absolute best to answer questions and contribute to our community. He has built out a couple of SBI sites now that are doing quite well. I really like his straightforward simple site at 

Dave, recently approached me. He thanked me for the advice when he first bought SBI, for the newsletters, for the community and for the time contributions and efforts that I have made to make this whole community grow. He then asked me to speak on a Tele-Seminar that he is holding on the 7th as he felt that there were many SBI users that could benefit from my advice, input, concepts and experience, since I have built successful businesses online -- not only with one site, but four and all unrelated. We really feel that the Tele-Seminar will be an eye opening experience and it will really help people reach new levels and understand how you can simply build content that is in demand and earn income -- over and over again.

Dave has set a 20 person cap on this tele-seminar (for this month - may increase on next months tele-seminar). The tele-seminar will be 2 hours long, broken up into eight 15 minute sections.

Tele-Seminar Agenda:

  • Judd Burdon Intro (me).

  • Some Background on where I come from and where I am now.

  • How to find the BEST niches to develop your content on, online business building.

  • Tapping niche markets (some examples up niches that have been untapped).

  • Strategies on getting more free targeted traffic.

  • The do's and do not's of the net (Important for getting a high rank in the SE).

  • Monetization models to earn multiple streams of income.

  • Importance of a community for your visitors (the proof is in the pudding ;-)

  • Questions & Answers to finish off the call.

I charge $160 per hour for personal 1 to 1 online business building consulting. Dave is only charging $79 per attendee for the above 2 hour Tele-Seminar.

As I said above. There is room for a total of 20 people on the call. There are already 9 people who have pre-booked and paid in advance. This leaves room for 11 more people - It will then be capped. Dave is offering this on a first come first serve basis - you can email him to reserve your spot now at

Here is what Dave recently posted at

Regarding the Tele-Seminar:

"Although the tele-seminar should cost more, Judd and I wanted to make
sure everyone can attend. That is why we set the price at only $79 AND
you receive a copy of the call on CD! <------------Who else is doing that???

I want to go a step further though. I want to make sure that you get
great information. Information that will "literally" place you ahead of all
SBI! users. I am going to offer YOU a money back guarantee:

100% No Risk, No Hassle, No Questions -- Money Back Guarantee!

Guarantee #1: If you are not completely happy after
attending HALF of the tele-seminar then send me and email
right then and I will send you a prompt refund.

Guarantee #2:
90 Day Money Back Guarantee If you have attended the tele-seminar, got the CD MAILED to your door AND received the transcript of the tele-seminar BUT you still are not happy with what you received after 90 days, send the CD back to me (David Dutton) and I will promptly refund your money. Every red cent!

The only thing I ask you to do is if you are not happy then please tell me why so I can improve.

What would happen to your SBI! business if you got just 1 powerful idea that made you money?

Email me  today so you don't miss out on this tele-seminar."

"KickStart Keyword Tools" 
Has been a BIG Hit!

Section #4

The Kickstart Keyword Tools program has been very popular among the SBI community. There are a lot of people out there that have an SBI site and want to build successful businesses online but need some help with the foundation building of their site. This is why Rob Oskins (Certified SBI web master) has started the Keyword Kickstart Program.

Here is what one of his Keyword Kickstart customers have to say.......

The Kick-Start program is a GREAT kick in the pants for me! Thanks guys! You gave me dozens of great keywords to use and Wow, the sitemap is a timesaver for me. I am now ready to create my content and I don't have to worry about whether I am going in the right or wrong direction!

Thanks again!

- Jim in San Fransisco, CA

As you already know (IF you are an SBI user) it is critically important to build your online business based upon a profitable set/categories of keywords that relate to your sites theme. If you do this the chances of your success is much higher then if you don't as this foundation building is what keeps your house strong ;-)

I am sure that each and every one of you has been following the recent hurricane activity in Florida -- and I'm sure you've all noticed which buildings have survived and which ones look like they were taken for a ride in the Wizard of Oz. Well - in the simplest of terms - those that were engineered and built on solid foundations and tied down have weathered the storm much better than those that were not.

So, if you don't have the time or are having some difficulty building a strong foundation or want to start out on the right foot right from the get go -- Keyword Kickstart is for you.

Here are the services that come with "KickStart Keyword Tools" service:

  1. Research your site concept to come up with as many profitable keywords as possible.
  2. ALL the keywords will be put into what we call "keyword categories".

    Ex. Keywords like "Golf Clubs, Golfing Club, Golfing Clubs" would obviously fit into the "Golf Club" category. 

  3. Provide you with a list of related sites (competition, affiliate programs, research, etc.) to each profitable keyword.
  4. Important tips and techniques to using these keywords effectively and how to get the most out of your "KickStart Keyword Tools" investment.
  5. A sample sitemap.

Normally this service is offered at $319, but we are offering the first 50 people who want to get Kick-Started a $100 discounted savings! That means if you are among the first 50 people who contact us, you can get the entire Kick-Start Keyword Package for only $219. There are not too many spots left.

Get Started Now!

Need Some Professional ONE to ONE
Guidance with an SBI Expert?

Section #5

Rob Oskins is a Certified Site Build It Web Master

Looking for outstanding Web Master services to build out or improve your existing site. Meet Rob Oskins -- Web Master Extraordinaire!  Rob has got ALL the right stuff -- PLUS he really knows all the tricks to search engine marketing and development. Rob creates websites that not only look great but that incorporate ALL the SBI elements to deliver superior traffic performance. 

Get a FREE quote from Rob Oskins today!

Looking for the Guaranteed online business building success solution -- Go to and give Site Build It a try risk free today! 

All my best as always and please keep me posted on your SBI site!

Judd Burdon