Site Sell Experts
Golden Nugget Newsletter
Volume #9 | 23/03/2005

Welcome to the monthly newsletter.

My name is Judd Burdon - The monthly newsletter is a FREE service that I developed to  share my online business success techniques with you -- regardless of whether or not you are already a Site Build It owner/user.

In my role as the director of the Site Build It Expert Advisor program I speak with hundreds of people every month who are looking for ways to make their online and offline businesses a success.

I speak with people who already have a website as well as with people who are just looking at the possibility of starting an online business. The one thing that most people have in common is that they all want to understand how to make their online businesses successful. They all want to get good traffic and sales conversion results. And that’s exactly what my expertise is – showing people how to succeed online.

I work very closely with Dr. Ken Evoy, the founder and President of Site Sell, and we are big believers in ‘walking the walk’ – and not just ‘talking the talk’. That’s why we provide every prospective Site Build It client with real life examples of SBI clients who have built out successful websites.

I have had the personal experience of building out 4 successful online businesses with SBI. 
(Partnered with Alan Lofft)

The SiteSellExperts monthly newsletter is all about sharing my experiences, examples and suggestions with you - But I’d like to ask you to share any of your thoughts, suggestions, and SBI experiences with me at I always appreciate feed back as I am interested in making each and every newsletter edition as helpful and meaningful as possible :-)

I ALSO invite you to join in on the "sitesellexperts story" program. This allows you to create a page about yourself and how SBI has helped you with your online business -- The page that you create will be posted directly on the page just like the others that are already there.

Here are a couple of examples of the stories I am referring to....

NEW Case Study from Jeff Phillips at

Please use the same template layout as the above case studies and be sure to do a spell check. Send your story to and put "My SBI Story" as the subject line :-)

This Months Topics to Discuss

1. Where Have I Been -> Section #1

2. SiteSellExpert Community Reaches 400 Members -> Section #2

3. CTPM Reminder ;-) -> Section #3

4. 2 Hour Tele-Seminar Recorded CD and Transcript For You -> Section #5

5. Need an SBI! Top Header Banner to Jazz up the Look of Your Site? -> Section #6

6. KickStart Keyword Tools is one of the Best Investments you could Ever make with SBI! -> Section #7

Where Have I Been?
Section #1


It has been quite a journey for me over the last several months. The last time I wrote a newsletter was back in November so let me catch up by saying Happy Holidays and Happy New Year. Where have I been lately? :) Well, the last time I wrote to you I was in Florida at our family home as shown in the picture below.

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We were planning on heading off to Anguilla but never made it. We found out that my wife Christina was pregnant. She was 3 months along so we decided to just stay at our place in Florida. Unfortunately on the fourth month we found out that we had lost the new baby. This was very hard for both Christina and I and my five year old son Justin. He wanted to have a little brother or sister that eh could play with. I guess we have to look at it this way -- Things happen for special reason whether it be bad or good. 

Fortunately we have a tight, strong family that works together to get over hurdles in life. As the old saying goes "When there's a Will, There's a Way!" and my feelings are VERY strong about this statement no matter what it is in life. 

As human beings we tend to forget sometimes how powerful we really are and how a simple thought can turn into dramatic action. 

I am going to cut to the chase and try to layout exactly what I am saying above. Life is all about choice - I have chosen certain things in life to get where I am today and so have you. You can read my case study and some of the choices I have made in the last 2 years of my life 

I ask this -- What's your story and what are you doing today to make your story better? Maybe I can help. Go to and learn how my hard earned learning can help your story.

SiteSellExpert Community Reaches 400 Members
Section #2 has over 500 categorized posts. Amazing how a community can share ideas, concepts, questions and answers, feedback, information on upcoming and past events. 

Please go back and visit. Work together to achieve success. It's ok to work as a team. 

As I said in a past newsletter "Don't be shy to trade links with other members as this can only increase your overall link popularity and give you a better rank in the search engines.... Be sure  to trade links with sites that have relevant information and keywords ;-)"

I mention the following in EVERY newsletter
Because it is SO IMPORTANT to follow!

Content -> Traffic -> Pre-sell -> Monetize = Success!
Section #3


Remember -- People are not looking for you -- they search for information, and for solutions to their needs -- Give them what they want by converting your knowledge into high-quality, in-demand CONTENT. 

For those of you out there who are looking for a profitable trafficked niche online I highly recommend that you order the 2 hour Tele-seminar recorded. You will read more about it below and can order it down below.

Build your pages based upon profitable keywords in regards to traffic. 99% of people fail online because they build their site based upon something they THINK will work -- wrong answer! -- SBI allows you to brainstorm your theme/site concept to come up with the PERFECT set of keywords that you will build your content based upon.  If you are looking for Expert Keyword Help please go to 


You will build content filled pages based upon the keywords that the SBI Manager helps you find -- remember, make sure that you are using high demand and low supply keywords. When you are done building the page you will click on the SBI Analyze It! button to be sure that the page is fully optimized and that it ranks high at the Search Engines. It will tell you exactly what changes to make to the page and where to include the keyword.

It will tell you if your keywords are listed enough throughout the page and if they are not it will tell you the number of more times that they need to be added... In the scenario that your keywords are listed too much throughout the page, it will tell you the number of times that the keywords need to be removed so that your page does not look spammish or intrusive to the search engines. Incredible and easy optimization in just minutes :-)


Remember - it's all about the Buying process --  you develop trust and confidence ("PREsell") by OVER delivering relevant, original, high-value information/content to these motivated pre-customers. *Adding audio to your emails or to your web site is just another step closer to gaining that trust and confidence that will later get your warm targeted traffic to convert PRESELL -->


MONETIZE your warm, willing-to-buy visitors in various ways. Sell hard goods, e-goods, your personal or professional services... or all three. Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder’s fees and other techniques.” BUT ONLY do this once the visitors are Pre-sold.

A great example of pre-selling is my You will notice that the site is informational based and nowhere do I try to hard sell any of my visitors. Instead I provide high value content related to what the person searched for and then I allow them to contact me by phone or through the "Contact Judd Burdon" form at the bottom of every single page. This allows people to have a NO PRESSURE type feeling. There are NO "buy now" buttons on the site (I already tried that and the results were not as good as present ;-)

2 Hour Tele-Seminar Recorded CD and Transcript For You
Section #4


To keep me awake for 2 hours (at just after midnight over here right now in the UK), is quite a feat – well done!

Thanks guys for organizing a great call! The content was so great and the idea of a follow up CD is good too, which saves taking notes. Thanks for answering some of my written questions on the call and also taking my question verbally.

I know how tough tele-seminars are, because I run them myself – to keep me awake for 2 hours (at just after midnight over here right now in the UK), is quite a feat – well done!

I am so excited by the prospect of what SBI offers I have decided to give up a day job I have (two days a week) and focus on getting truly into this because of the potential. (interestingly, you mentioned a keyword sequence I’d already lined up for my next (travel related!) site! Thanks again and now I’m off to bed – just hope I can sleep!


Here is the Tele-seminar agenda that we discussed and what you will get a part of the CD and Transcript:

  • Judd Burdon Intro (about me).

  • Some Background on where I come from and where I am now.

  • How to find the BEST niches to develop your content on, online business building ideas.

  • Tapping niche markets (some examples up niches that have been untapped).

  • Strategies on getting more free targeted traffic (incoming links, articles, etc.)

  • The do's and do not's of the net (Important for getting a high rank in the SE).

  • Monetization models to earn multiple streams of income.

  • Importance of a community for your visitors (the proof is in the pudding ;-)

  • Questions & Answers to finish off the call.

Click the "Buy Now" Button below to get your Two Hour CD and Transcript for Only $47 with a Full Year Money Back Guarantee

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Need an SBI! Top Header Banner to Jazz up the 
Look of Your Site?
Section #5

I introduced Thierry Dehove to the community quite some time ago and thought I would bring his name up again. Theirry Dehove is an extremely impressive graphic artist who has designed over 200 different styled SBI banners for us at an extremely low price of $39.99 - We all know that Words/Content is the most important thing of developing a successful online business but when you want to add a little bit of Jazz and increase your conversion rate and get a banner that fits your theme you should go to

People love Thierry's banners and I even used a custom banner that he created for me on my site - For $39.99 It's really hard to go wrong!

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Here are a few more examples of the banners that Thierry has created, I really recommend that you go to  to see the full size versions with different color choices and find the one that best fits your site.

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You can also get Thierry to create a very special customized banner for you, one-on-one. Just contact Thierry at and he will be glad to help.

KickStart Keyword Tools is one of the Best 
Investments you could Ever make with SBI!
Section #6

The Kickstart Keyword Tools program has been very popular among the SBI community. There are a lot of people out there that have an SBI site and want to build successful businesses online but need some help with the foundation building of their site -- the keyword analysis and research. This is why Rob Oskins (Certified SBI web master) has created the Keyword Kickstart Program at

Here is what one of his Keyword Kickstart customers has to say.......

The Kick-Start program is a GREAT kick in the pants for me! Thanks guys! You gave me dozens of great keywords to use and Wow, the sitemap is a timesaver for me. I am now ready to create my content and I don't have to worry about whether I am going in the right or wrong direction!

Thanks again!

- Jim in San Fransisco, CA

As you already know (IF you are a SBI user) it is critically important to build your online business based upon a profitable set/categories of keywords that relate to your site's theme. If you do this the chances of your success is much higher than if you don't as this foundation building is what keeps your house strong.

I am sure you can do this on your own BUT frankly doesn't it make sense for someone to do it right for you the first time -- someone who cares about your business and knows the secrets and shortcuts to generating the Perfect Keywords for YOUR business. It eliminates the learning curve which some SBI'ers know is a couple weeks in some cases.

You could always learn to pour your own foundation for your home but it just makes sense in some cases to hire the foundation expert who has all the wood forms already built -- your foundation is guaranteed to be stronger and last longer than if you poured it yourself.

Here are the services that come with "KickStart Keyword Tools" service:

  1. Research your site concept to come up with as many profitable keywords as possible.
  2. ALL the keywords will be put into what we call "keyword categories".

    Ex. Keywords like "Golf Clubs, Golfing Club, Golfing Clubs" would obviously fit into the "Golf Club" category. 

  3. Provide you with a list of related sites (competition, affiliate programs, research, etc.) to each profitable keyword.
  4. Important tips and techniques to using these keywords effectively and how to get the most out of your "KickStart Keyword Tools" investment.
  5. A sample sitemap.

This complete Foundation Building Service is offered by Rob Oskins for Only $400
It's been very popular - So be sure to book your spot as soon as possible!

Click Here to Get Keyword Kick Started

Need Some Professional ONE to ONE
Guidance with an SBI Expert Web Master?

Rob Oskins is a Certified Site Build It Web Master

Looking for outstanding Web Master services to build out or improve your existing site. Meet Rob Oskins -- Web Master Extraordinaire!  Rob has got ALL the right stuff -- PLUS he really knows all the tricks to search engine marketing and development. Rob creates websites that not only look great but that incorporate ALL the SBI elements to deliver superior traffic performance. 

Get a FREE quote from Rob Oskins today!

Looking for the Guaranteed All Inclusive Online Business Building Success Solution?
Then Go to 
and give Site Build It! a try risk free today! 

All my best as always and please keep me posted on your SBI site!

Judd Burdon